Studio Intelligence

F45 Cheongdam

Studio Control

Funnel Control

Lead and trial activity, member retention, and credit pack retention.

June 28, 2026

Lead / Trial Funnel

Last 7 days

22 open

15 lost

Lead generated

23

Trials activated

17

73.9% of leads

Conversion

1

5.9% of trials

Total trial lost

15

Lead status

Active lead <14D

8

Lost before trial

0

Trial engagement

Booking only

1

Attended

15

Still active

12

Conversion split

Member (0 late)

0

Pack (0 late)

1

Trial outcomes

Recently expired <7D

8

Lost expiry +7D

15

Members

Member Churn / Retention

-14

net

New

6

Churn

22

Renew

6

Reactivated

2

Immediate

0

3-7D

Reactivated

2

8-30D

Reactivated

0

30D+

From credit pack

0

Credit packs

Credit Pack Churn / Retention

-1

net

New

4

Churn

5

Renew

0

Reactivated

0

Immediate

0

3-7D

Reactivated

0

8-30D

Reactivated

0

30D+

From member

0