Studio Intelligence

F45 Cheongdam

Studio Control

Funnel Control

Lead and trial activity, member retention, and credit pack retention.

June 29, 2026

Lead / Trial Funnel

Last 30 days

65 open

46 lost

Lead generated

70

Trials activated

49

70.0% of leads

Conversion

5

10.2% of trials

Total trial lost

46

Lead status

Active lead <14D

7

Lost before trial

0

Trial engagement

Booking only

0

Attended

47

Still active

9

Conversion split

Member (0 late)

1

Pack (0 late)

4

Trial outcomes

Recently expired <7D

10

Lost expiry +7D

46

Members

Member Churn / Retention

-31

net

New

23

Churn

68

Renew

28

Reactivated

14

Immediate

2

3-7D

Reactivated

12

8-30D

Reactivated

0

30D+

From credit pack

4

Credit packs

Credit Pack Churn / Retention

-8

net

New

10

Churn

18

Renew

0

Reactivated

0

Immediate

0

3-7D

Reactivated

0

8-30D

Reactivated

0

30D+

From member

1