Studio Intelligence

F45 Cheongdam

Studio Control

Funnel Control

Lead and trial activity, member retention, and credit pack retention.

June 29, 2026

Lead / Trial Funnel

Last 7 days

17 open

14 lost

Lead generated

18

Trials activated

14

77.8% of leads

Conversion

1

7.1% of trials

Total trial lost

14

Lead status

Active lead <14D

7

Lost before trial

0

Trial engagement

Booking only

0

Attended

12

Still active

9

Conversion split

Member (0 late)

0

Pack (0 late)

1

Trial outcomes

Recently expired <7D

10

Lost expiry +7D

14

Members

Member Churn / Retention

-14

net

New

4

Churn

20

Renew

4

Reactivated

2

Immediate

0

3-7D

Reactivated

2

8-30D

Reactivated

0

30D+

From credit pack

0

Credit packs

Credit Pack Churn / Retention

-2

net

New

2

Churn

4

Renew

0

Reactivated

0

Immediate

0

3-7D

Reactivated

0

8-30D

Reactivated

0

30D+

From member

0