Studio Intelligence

F45 Cheongdam

Studio Control

Funnel Control

Lead and trial activity, member retention, and credit pack retention.

June 29, 2026

Lead / Trial Funnel

Last 14 days

30 open

23 lost

Lead generated

32

Trials activated

23

71.9% of leads

Conversion

2

8.7% of trials

Total trial lost

23

Lead status

Active lead <14D

7

Lost before trial

0

Trial engagement

Booking only

0

Attended

22

Still active

9

Conversion split

Member (0 late)

1

Pack (0 late)

1

Trial outcomes

Recently expired <7D

10

Lost expiry +7D

23

Members

Member Churn / Retention

-24

net

New

6

Churn

34

Renew

12

Reactivated

4

Immediate

0

3-7D

Reactivated

4

8-30D

Reactivated

0

30D+

From credit pack

0

Credit packs

Credit Pack Churn / Retention

0

net

New

8

Churn

8

Renew

0

Reactivated

0

Immediate

0

3-7D

Reactivated

0

8-30D

Reactivated

0

30D+

From member

0